CANADA IS NOT FOR SALE™: Jackpine™ Defends Brand and Takes Legal Action

CANADA IS NOT FOR SALE™: Jackpine™ Defends Brand and Takes Legal Action

FOR IMMEDIATE RELEASE

CANADA IS NOT FOR SALE™: Jackpine™ Defends Brand and Takes Legal Action

Toronto, ON, January 25, 2025 We are Liam and Emma, owners of Jackpine, a small business in Ottawa passionate about promoting Canadian values and pride. In response to President Trump's recent comments about Canada, we created the CANADA IS NOT FOR SALE brand to showcase our nation's resilience and determination. Our message resonated deeply with many Canadians, including Premier Doug Ford, who kindly agreed to wear our merchandise in a press release. We're thrilled to see the overwhelming support from our customers, and we want to extend our heartfelt gratitude to you for embracing our brand.

However, the rapid popularity of our brand has also attracted some unwanted attention. Unfortunately, numerous knockoff hats and apparel are now being sold online, bearing our CANADA IS NOT FOR SALE brand without permission. We've reached out to these sellers and educated them on the unauthorized use of our brand. While many of the notified sellers have stopped the unauthorized use of our brand, sadly, others continue to wrongly profit off our brand’s reputation, by selling unlicensed merchandise, which is unacceptable.

We're standing firm in our commitment to protecting our brand and enforcing our rights, with the help of legal counsel. Our legal team has diligently taken action against those who refuse to comply with our requests. To date, we have commenced two lawsuits in the Federal Court of Canada against sellers that have refused to stop the unauthorized and unlawful use of our brand.

If you want to support the authentic CANADA IS NOT FOR SALE brand, merchandise is available for purchase at our official website located at https://strongandfreehat.ca/. We appreciate your continued loyalty and trust, and we remain committed to delivering high-quality merchandise that reflects our core brand values.

Download this press release as a .pdf here.

About Jackpine™ Dynamic Branding

Jackpine™ is a creative consultancy that helps clients transform their operations, spaces and brands. Action Consulting is our belief that your strategy is only as strong as its implementation. Our team is committed to developing creative solutions and working with you to bring them to life.

Liam Mooney, CEO and Co-Founder of Jackpine™ and the Canada is Not For Sale™ brand  jackpine.co, cell: 613-716-3772, liam@jackpine.co

 

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