ABOUT

How We Started

Canada Is Not For Sale™ began as a stand for Canadian sovereignty at a moment when it mattered most. Two people from opposite sides of the political spectrum came together with one belief: Canada’s independence is worth protecting. What started as a single hat quickly became a rallying cry, worn across Canada and around the world as a symbol of defiant patriotism.

Where We’re Going

Our brand has grown from that moment into a movement. Today, our focus is on creating apparel that celebrates Canada wherever you wear it. For our Canadian customers, every piece is made here at home through a supply chain of skilled makers, combining traditional craftsmanship with fresh ideas that are shaping the future of apparel manufacturing. When you choose Canada Is Not For Sale™, you are choosing to support Canadian stories, Canadian businesses and Canadian values.

About the Creators

Canada Is Not For Sale™ was created by Liam Mooney and Emma Cochrane, co-founders of Jackpine, a strategic design studio based in Ottawa. They work with leaders to imagine bold possibilities and turn them into tangible results, blending futures thinking, systems insight, and creative execution.